Packaging News

Green Seal Unveils New Brand Identity

The nonprofit environmental certification organization deepens commitment to helping consumers cut through greenwashing.

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By: Lianna Albrizio

Associate Editor

Green Seal unveiled a new brand identity to help consumers cut through greenwashing and identify products that are safer for people and the planet. Since pioneering the ecolabeling movement 35 years ago, Green Seal has transformed the sustainability of away-from-home products through widespread adoption of its comprehensive certification standard by government and institutional purchasing leaders. Now, the ecolabel is turning its expertise to the household products market. The new identity...

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